最近，知名作家余华亲自“打假”，再度澄清一桩历时9年的错误署名风波。散文《家徽》本是湖北作家胡成中的作品，在网上却长期被说成是余华写的。不只余华，莫言也专门写过文章辟谣，鲁迅、张爱玲、杨绛等已故文学大家就更别提了，网络上充斥着冠了他们名字的伪语录，相信大家都见过鲁迅先生“这不是我说的”表情包。

二 | 假署名、伪语录之所以层出不穷，背后是低风险、高收益的算计。    

    Rare earth File photo:VCG
China rare-earth exports totaled 4,223.5 tons in July, and cumulative exports reached 34,706.3 tons in the first seven months of 2026, down 10 percent year-on-year, Chinese customs data showed on Friday.
Meanwhile, China imported 9,451.3 tons of rare earths in July, bringing total imports in the first seven months of 2026 to 63,323.0 tons, down 5.5 percent year-on-year, according to the data from the General Administration of Customs (GAC).
Also on Friday, China Rare Earth Group reported revenue of 1.647 billion yuan in the first six months of 2026, down 12.19 percent year-on-year, and net profit attributable to shareholders of the listed company of 237 million yuan, up 46.53 percent year-on-year.
According to the company's semi-annual report, the supply-demand landscape in the rare-earth industry continued to adjust and improve. Driven by multiple favorable factors, including rare-earth industry policies and a boost in downstream market demand, market conditions trended upward overall, it said.
In October 2025, China's Ministry of Commerce and the GAC announced export control measures on items related to superhard materials, rare earth equipment and materials, and batteries, according to a Xinhua News Agency report.
Effective from November 8, 2025, exports of items related to superhard materials, equipment and raw materials related to rare earths, five medium and heavy rare earth elements including holmium, lithium batteries, as well as synthetic graphite anode materials, will not be permitted without approval, the Ministry of Commerce stated, per Xinhua.
The ministry said that China implements export control measures in accordance with laws and regulations, which conforms to international common practice and is in line with better safeguarding China's national security and interests, and better fulfilling its international obligations, such as its commitment to non-proliferation.
Wu Chenhui, an independent analyst specializing in the critical minerals sector, told the Global Times on Friday that rare earths are strategic mineral resources. China's move to impose export controls on rare earths is in accordance with the law and is an internationally accepted practice, as well as a necessary measure to safeguard national security and the stability of industrial and supply chains.
The relevant measures taken by China have always adhered to the principles of rationality, moderation, and prudence, Wu said, adding that they are consistent with domestic laws and regulations and fully take into account the normal needs of the global civilian sector.
A spokesperson for the Chinese Ministry of Commerce said on April 9 that China remains committed to safeguarding the security and stability of global industrial and supply chains, fully taking into account reasonable civilian needs and concerns worldwide, including those of the US, and actively promoting and facilitating compliant trade. 
Export applications meeting the conditions for legitimate civilian use will be approved in accordance with the law, said the spokesperson.
"China has always approved export applications that comply with the requirements and are for legitimate civilian purposes, in accordance with laws and regulations. The relevant policies are not targeted at any specific country; rather, they aim to promote the high-quality development of the rare earth industry and maintain the safety and stability of global industrial and supply chains," Wu said.
。一些自媒体为博取关注，有的移花接木，直接篡改作品署名，把无名作者置换成知名作家；有的凭空虚构，拼凑、改写甚至编造所谓的“名人金句”。这类操作几乎零成本，只要贴上名人标签，就能更容易收割流量、获得可观的点击与转发，从中牟取商业利益，而受害者取证、辟谣、维权却要耗费大量时间与精力。北京鲁迅博物馆就专门上线检索系统，用来甄别网上五花八门的“鲁迅名言”，但仍然追不上虚假内容的流转速度。这些内容一经生成，便能通过一键转发、算法助推产生裂变式传播，传播链条长、覆盖面广，旧的不实链接刚被处理，新的虚假版本又快速生成。当前的AI工具在抓取信息时无法区分真假，部分假内容被大模型抓取、纳入数据训练，经过二次生成后进一步固化，形成“越传越错”的恶性循环。类似“假鲁迅”“假余华”的内容泛滥，伤害的不只是创作者，更波及广大受众与整个网络文化生态。原作者劳动成果被随意挪用，署名权遭到侵害；被冒名者的思想观点、公众形象遭到曲解，无端承受误读与争议；受众难辨真伪，把拼凑杜撰的文字当作名家名句；部分伪作甚至流入出版物、教辅资料和考试试卷，对青少年形成误导。

三 | 凡此种种，不仅对网络文化生态造成侵蚀与破坏，也消解了全社会尊重原创成果、保护知识产权的共识。

四 | 对此，平台和AI内容服务商责无旁贷，应严格规范作品作者信息标注，建立作品权属核验机制，对涉及知名作家的内容加强筛查审核，防范AI幻觉生成伪名人内容，从源头遏制冒名侵权。打假不应是创作者一个人的事，每多一层审核、多一次核实，虚假信息就少一分流传的空间。让被假冒的风险、打假的成本从创作者身上卸下来，这才是对原创最大的尊重。

五 | 来源：人民日报客户端，作者：郑娜，策划：岳小乔、雒健晴，海报：陈泉伊本期编辑：胡洪江、阮可欣